Direct Share is a campaign-based promotion feature on E-Global Hive that allows creators, brands, and advertisers to create and run their own promotional campaigns using platform tools.
It is designed for campaign owners who want to present their own message, their own offer, their own content, or their own destination in a more controlled and structured way.
What Direct Share Means
In Direct Share, the campaign owner is the person or business that wants to promote something specific.
This may include:
- a product
- a service
- a campaign
- a funnel page
- a sign-up page
- a landing page
- a promotional message
- a creator announcement
- another approved destination or conversion page
Unlike Boost Share, Direct Share is not mainly about bringing in existing public content just to share it. It is about creating a promotion campaign that belongs to the campaign owner.
Key Difference from Boost Share
This difference is very important.
In Direct Share:
- the campaign owner creates the campaign
- the campaign owner provides the content or message
- the campaign owner sets up the promotion using platform tools
- the campaign owner funds the campaign through eligible platform resources
- participants engage with that campaign based on the campaign settings and platform rules
In Boost Share:
- a user brings in existing content for structured sharing
- the user may not be the original owner of the content
- the system is centered on discovery, sharing, and engagement around existing content
So even though both features may use a landing page structure, they are not the same feature and they do not serve the same purpose.
How Direct Share Works
The Direct Share process typically works as follows:
- A creator, brand, or advertiser decides to run a campaign
- The campaign owner prepares the campaign content
- The campaign is created inside E-Global Hive
- The platform generates the campaign landing setup
- Participants can discover, select, and share the campaign through the Direct Share interface
- In addition, Direct Share includes a modern campaign discovery system where campaigns may be presented as video cards within the platform. This allows users to browse, preview, and understand campaigns before selecting which ones they want to share.
Campaign Content Structure
A Direct Share campaign may include:
- a short promotional video
- campaign text or message
- a title or call to action
- landing-page presentation
- an optional destination link
The promotional video is an important part of Direct Share.
It allows the campaign owner to explain:
- what is being promoted
- what the user is expected to understand
- what the visitor may do next
- the purpose of the campaign
This makes Direct Share more flexible and more suitable for promotion, product visibility, audience conversion, awareness, and advertiser-led campaigns.
Landing Page Use in Direct Share
The landing page in Direct Share can work in more than one way.
Depending on how the campaign owner wants to structure the campaign, the landing page may be used:
- as a campaign introduction page
- as a video-based promotional page
- as a transition page before visiting an external destination
- as the main promotion page by itself, even without an external redirect
This means a campaign owner may choose to:
- upload a video and keep the user on the page
- upload a video and later direct users to another page
- use the landing page as the main campaign space
- combine explanation and destination within one campaign structure
This flexibility is one of the main differences between Direct Share and Boost Share.
The campaign discovery stage and the landing page stage work together.
Users may first discover campaigns through the platform interface and then share them, while actual campaign interaction and engagement occur on the landing page after the link is accessed.
Campaign Setup and Control
The campaign owner controls the core campaign setup according to platform rules.
This may include decisions such as:
- campaign title
- campaign message
- promotional video
- destination link, where applicable
- participation settings
- campaign value allocation based on platform rules
The campaign owner is therefore actively promoting their own campaign, not simply sharing existing third-party content.
Location-Based Campaign Visibility
Direct Share may support location-based campaign visibility.
Users may be asked to select or allow their location so the platform can display campaigns that are relevant to their region.
This allows campaign owners to target specific locations where applicable and helps ensure that users are shown campaigns that are more relevant to their audience.
Direct Share Interface
Within the Direct Share interface, eligible users may browse or search campaigns they want to promote.
They may look for:
- content they want to share
- campaigns that match their audience
- promotional material relevant to their followers
- campaigns they believe will attract valid engagement
This allows participants to choose campaigns intentionally rather than sharing random content.
Video-Based Campaign Discovery
Direct Share supports a video-based campaign discovery experience.
Campaigns may appear as video cards, allowing users to scroll through available campaigns, watch previews, and understand the campaign message before sharing.
This helps users make better decisions about which campaigns match their audience and improves the overall sharing experience by making campaign discovery more interactive and user-friendly.
Participation and Engagement
Users who participate in Direct Share do so by promoting campaign links through approved activity channels.
Where applicable, valid campaign participation may be recognized based on factors such as:
- engagement quality
- verified activity
- campaign interaction
- platform rules
- campaign settings
Participants may be able to promote campaigns to their own audiences, followers, communities, or contacts using structured links provided through the platform.
It is important to note that campaign previews within the platform are primarily for discovery purposes.
Engagement measurement and validation occur after users access the campaign through its structured link and interact with the campaign landing page.
Funding and Campaign Value
Direct Share is a campaign-led promotion feature.
The campaign owner provides the campaign value through eligible platform resources and determines how the campaign is structured within the options allowed by the system.
This means the campaign owner is promoting and funding the campaign, while participants help distribute and engage with it in line with platform rules.
Processing Time
Valid Direct Share activities are typically processed after verification.
Where applicable, processing may occur within approximately 24 to 72 hours, depending on validation and system conditions.
Compliance and Platform Standards
All Direct Share campaigns must comply with platform requirements.
Campaigns must not contain misleading presentation, prohibited content, or activity that violates platform standards.
Campaign setup, traffic behavior, and participation quality may all be subject to review and validation.
Summary
Direct Share is best understood as a creator and advertiser campaign system.
It allows campaign owners to bring their own message, present it with their own promotional video, and use the platform’s landing-page structure to reach and organize participant-driven promotion.
It is different from Boost Share because the campaign belongs to the campaign owner, while Boost Share is centered on structured sharing of existing content.